Social Media Content Marketing is all about coming up with a unique strategy on how we position the brand to increase people talking about your brand 

Platforms marketing

• Linkedin

• Instagram / Facebook

• Youtube Marketing

1. Instagram/Facebook marketing Goal:

   1. Increasing engagement on every post in the form of likes, shares and comments

   2. Collaborating with Influencers to gain wider reach and credibility

   3. To post innovative, Creative content every

Activities:

• Creation of business/professional account

• Bio/description writing

• Posting Weekly 3-4 Posts or 6-7 Posts as per requirement

• Content Should be well researched, Attractive, Creative and Engaging

• Engaging with Followers

• Hashtag Research and Analysis

• Weekly 1 Campaign Creation and Monitoring of the promotional activity

• Searching for relevant hasgtags in explore and interacting with individuals/companies inorder to make them our followers

• Connecting with Influencers and Undertaking Collaboration activities with them.

• Spreading the word to our followers on our individual profiles

• Every post should be free from Plagiarism

• Researching the time of the day, day of the week which gets maximum traction for the post and likewise posting the

• Researching colour of post and the manner of post which gets maximum attention and incorporating them in our content.

• Content should be diverse such as

  1. Question and answer type post

  2. Informative Content

  3. Reels

  4. Videos

  5. Story

  6. IGTv

2. Linkedin marketing Goal:

   1. Increasing sales of the company through website visits and lead generation

   2. Content Marketing

   3. Linkedin Influencers collaboration and cross promotion

Activities:

• Creation of business/professional account

• Bio/description writing

• Posting Weekly 3-4 Posts

• In Linkedin the algorithm sees the engagement on the post during the first 1 hour of post upload, If interaction is great then it’ll promote our post over Hence, the strategy should be to post at right time and posting right content

• Content Should be well researched, Attractive, Creative and Engaging

• Engaging with Followers

• Increase the number of connections/followers so that our post gets more visibility

• Connecting with Influencers and Undertaking Collaboration activities with them

• Spreading the word to our followers on our individual profiles

• Every post should be free from Plagiarism

• Researching the time of the day, day of the week which gets maximum traction for the post and likewise posting the

• Researching colour of post and the manner of post which gets maximum attention and incorporating them in our content.

• Posting diverse content:

  1. Regular written content

  2. Photo

  3. Video

  4. Celebrate an occasion

  5. Adding a document

  6. Create a poll

  7. Story